The volume of domestic consumption of shampoos in Kazakhstan is 17,717. 7 million tenge, while domestic enterprises cover no more than 3% of demand. According to the results of 2020, Kazakh enterprises produced 554 tons of shampoos.
Among the largest enterprises in Kazakhstan for the production of shampoos and other consumer chemicals (such as liquid and solid soaps, disinfectants, sanitizers, etc.), we can mention the production holding «Aurora», the company Goldman&Young, the company «Abay 2050» with the trademark "Rixos" and other small companies.
At the same time, there are opportunities to build up existing and create new domestic production facilities, the entire market is already more than $40 million.
According to the calculations of JSC «Kazakhstan Center for Industry and Export «QazIndustry» of the Ministry of Industry and Infrastructure Development of the Republic of Kazakhstan, the cost of creating production is $ 1-1. 5 million, depending on the recipe, raw materials, equipment, partners, as well as the rental of premises.
For the production of shampoos, components such as water, surfactants (surfactants), foam stabilizers, thickeners, active/conditioning substances, perfume compositions and various preservatives (dyes, medicinal components) are used.
At the same time, on average, the production of shampoos pays off within 2-3 years.